TaniSmart had deployed soil and weather sensors across commercial farms, but the data ended up in a portal that farm supervisors opened once a week. Irrigation and fertiliser decisions were still made by walking the rows.

We redesigned around the supervisor's day: a high-contrast mobile view that reads in sunlight, a single alert stream in simple Arabic and English, and offline tolerance for the parts of a farm with no signal.

Once alerts reached the person holding the irrigation valve, the sensor data started paying for itself. Pilot farms cut water use by a quarter and reported fewer crop-stress incidents through the summer season.

Two weeks on site changed the product: the portal idea died, the alert stream replaced it, and the device matrix we targeted came from what supervisors actually carried in their pockets.