Ryzen's buyers compare payload, flight time and regulatory class before they care about lifestyle imagery. The old store showed all of it in a PDF spec table, and average session value on high-ticket units was flat.

We built the product page around an interactive comparison and a payload configurator, so a buyer sees the exact unit with the exact accessories and the resulting flight time. Bundles are derived from that configuration, not hand-curated.

Accessory attach rate nearly doubled once the bundle was part of the buying flow, and high-ticket units stopped needing a sales call to close.

The configurator only works if every unit's constraints are modelled properly, so we started with the engineering data rather than the design comps. The visual system was designed to carry that complexity without hiding it.