Lungo's old site read like a printed brochure. Destinations were described but not bookable, and the only contact route was an email address buried on a footer page. Traffic was healthy; enquiries were not.

We rebuilt the site around one action: request a tailored itinerary. Destination pages carry a short form with dates and party size pre-filled, and the CMS lets the team publish new packages themselves.

Within two months of launch the enquiry rate moved from 1.1% to 3.7%, with the largest lift on mobile where the old site had been effectively unusable.

We asked the agents which questions they answer on every call and built the page around those answers. The brand refresh followed that decision instead of leading it.